Our Story

SILK CELL FZCO began as a trading house of distribution and wholesale of mobile devices, smart phones & tablets in the United Arab Emirates, Being Established in 2020, has grown from strength to strength due to its inherent understanding of distribution in the local market of the United Arab Emirates. Our main focus is to support the B2B and B2C customers and seize the business opportunity in the United Arab Emirates. Our quality service and customer focus has made us the partner of choice for major brands.

?Who we are

About us

Values

Values Silk Cell consciously and continually endeavors to care for the environment in our every activity. We are always looking to cut

Values

Silk Cell consciously and continually endeavors to care for the environment in our every activity. We are always looking to cut waste, recycle, reduce energy usage or transport our products with greater efficiency. Giving back to the local and worldwide community is part of our ethos and drives to continue to better of our world every day. We are committed to making a better tomorrow

Mission

Values Silk Cell consciously and continually endeavors to care for the environment in our every activity. We are always looking to cut

Mission

To create a benchmark in the Nokia mobile distribution & wholesaler industry across the GCC and become a value added partner for our principals. We aim to work progressively and le ad towards redefining the distribution process by bringing in technology products and solutions. Our key focus is to ensure that we not only fulfil the on-going market demand but grow the market share for our vendor partners.

Vision

To be the most professional and respected mobile phones distributor & wholesaler in the United Arab Emirates and GCC.Our ambition is

Vision

To be the most professional and respected mobile phones distributor & wholesaler in the United Arab Emirates and GCC.Our ambition is to create value for our vendors and retailers t hrough an automated distribution process, demand generation activities, extend product knowledge and training, develop an efficient supply chain and provide timely and effective customer service.

Product Distribution

• We specialize in distribution of mobile devices, smartphones, tablets and accessories across the United Arab Emirates.
• Our key focus is on increasing the market share of the brands that we distribute by driving the penetration across the main markets of UAE.

Channel Development and Management

• Our sound infrastructure, strong sales team and connect with the market helps us identify and meet key channel needs.
• With enhanced market reach and sound understanding of sales channels, we develop and execute various channel programs to create a systematic and on-going partnership between our dealers, Silk Cell and our principals.

Marketing

• Our local market insights and deep understanding of consumer behavior, gives us an edge to position the product in the right manner across different sales channels.
• Through our trade marketing programs, vendors are ensured with maximum brand visibility and shelf space and with key focus on increasing market share.

Service

• Service is the core of our business. Silk Cell ensures that it provides the best in class service to all its clients – retailers, dealers and B2B clients.
• Provide service solutions for the entire portfolio of brands that we distribute.

Product Training & Merchandiser Deployment

• Silk Cell team drives the product training for the mobile devices and tablets across the sales channels.
• Provide support to partners for merchandiser deployment across UAE.